Commissions: Frescos
Fresco buono or traditional renaissance technique frescos cost $100 per square foot in materials. This includes the materials and cost of production: substructure, lime plaster, pigments, etc. (i.e. 10?? x 30??), the cost of materials is $30,000. Frescos never fade and can be created for interior or protected exterior environments (see Sanctuary Mural for San Francisco International Airport.) The budget is similar to the ceramic tile mural estimates.

Stephen Pope Dimitroff and Lucienne Bloch Dimitroff were Diego Rivera??s plasterer and painting assistant, respectively. Prolific muralists in their own right, they were my teachers and mentors. Stephen died in 1997 and Lucienne followed a year later. This letter, written to support Juana Alicia and Emmanuel C. Montoya??s project at the San Francisco International Airport, is their testimony to the beauty and durability of the fresco medium.
Stephen Pope Dimitroff and Lucienne Bloch Dimitroff
Old Stage Studios
34844 Old Stage Road
Gualala, Mendocino 95445
March 5, 1996
To Whom It May Concern,
I am writing to describe a brief history of the FRESCO technique, to explain the process and to testify to the durability and light fastness of the medium. FRESCO painting is one of the oldest techniques of wall decoration. There are examples of FRESCO that have been tested with the carbon method that are 3,000 years old. Fresco wall decorations used in churches exist in India (Ayanta Caves), Egypt, Greece, Italy and many other countries including the United States. In the United States we have the works of two Mexican Fresco Painters-Diego Rivera and Jose C. Orozco. In San Francisco there are Fresco wall decorations in numerous places. Some we have done ourselves.
FRESCO TECHNIQUE
Fresco is a method of painting as follows:
It requires a total of five coats of plaster.
First coat contains sand, cement, and slacked lime. After plastering and scratching its surface, it is allowed to set and dry one week.
The second coat is plastered after the first coat. This second coat contains 2 parts of sand and slacked lime. It is allowed to dry one week. It is floated (sandfined).
The third coat is plastered in the same proportion of sand and lime as the second coat. It is floated-sand finished. It dries in one week.
On the fourth coat the sketch is applied with charcoal for a general idea of the mural, then corrected with lines of red paint.
The fifth and final coat called the Intonaco Coat, is polished as smooth as glass. The tracing of the mural is “pounced” with charcoal again. The Artist then selects usually a portion of the design at the top of the mural from left to right-(it depends entirely on what the artist can do in one day’s work), which is about 8 hours depending on the atmosphere…for FRESCO has to be painted while that coat is moist! It can depend on how dry the atmosphere is at the time the painter starts working.. (Using the back of your hand to feel whether the wall is ready to paint on.) If it is a rainy day it may need some time to start painting. On a dry and warm day the artist may have to work fast.
In fresco technique, painting has only 12 colors. All these truly earth colors are compatible with lime. If any other “paint” is used that does not “unite” with the lime, it will not last.
When the artist begins, he or she knows that when a section is plastered with the final coat, that the painting must be completed in this day’s time. The final coat must not dry without the paint applied to it.
Once a wall is painted in Fresco method- it will take about six months to “dry out” completely.
Nothing is put on the wall. No varnishes, no oiling, nothing. The technique is a water color method. The colors are “fused” and the moist lime forms a matte (non-shining) and transparent finish.
Fresco walls are generally cleaned to remove the “lint” on the wall- (all walls acquire “lint”) - this is done with a soft sponge and water.
Thank you for your attention to this information.
Sincerely,
Stephen Pope Dimitroff and Lucienne Bloch Dimitroff
Commissions: Murales

“A Woman’s Place,” ??2001, Juana Alicia
Painted Acrylic Mural (600 square feet)
Materials
An acrylic mural on panels costs approximately $10 per square foot in materials. Depending on the size, the cost of labor and materials will vary. If it painted directly on the wall, you don’t need to add the price of panel construction. Below is the budget for materials for a 20′ x 30′ mural on panel, or 600 square feet. If you are considering an exterior site, and want the mural to last a few years in the elements, you need to double the amount of varnish/ protective coating to include the back side of the panels and their frames.
| Materials for Mural | |
| Design materials: paper, paint, photocopying | $75.00 |
| Paint, varnish and brushes @ $7 per square foot | $4,200.00 |
| 3 gallons of anti-graffiti varnish @$50.00 per gallon | $150.00 |
| Eight (8) MDO board 4′ x 8′ panels @$30.00 per panel | $320.00 |
| 2 x 4 framing for panels, hardware/td> | $300.00 |
| Subtotal materials for mural | 5,045.00 |
| Carpentry and Finishing Labor | |
| Weatherproofing and varnishing of panels and 2×4 framing: 16 hours @ $37.50 | $600.00 |
| Carpentry for framing panels: estimated @ $800.00 | $800.00 |
| Installation of finished panels | $1,000.00 |
| Total carpentry and finishing labor for acrylic mural | $2,400.00 |
| Total materials for acrylic mural | $7,445.00 |
Labor
| Design and Production Service Fees | Est. Hours | Amount |
| Client Meetings/Working with community @ $60 per hour | 20 | $1,200.00 |
| Preliminary Illustration/Drawings/Sketches: | 100 | $6,000.00 |
| Total fee for mural research and design | $7,200.00 | |
Artist’s fee for Final Art Work
| 480 hours (three months of full time work) | $28,880.00 |
| Total fee for artist’s labor | $36,080.00 |
Acrylic painted mural
| Total materials and labor | $43,525.00 |
Restoration and maintenance of exterior acrylic mural
Painted acrylic murals require restoration and maintenance when located in an exterior setting, The mural should be washed and re-varnished every three years, and the painting should be restored every six years. The schedule and costs would be as follows:
| YEAR THREE | |
| Clean and Re-varnish 16 hours @ $30 per hour | $480.00 |
| YEAR SIX | |
| Clean 8 hours @ $30 per hour | $240.00 |
| Restore painting @ $60 per hour | $4,800.00 |
| Re-varnish 8 hours @ $30 per hour | $240.00 |
| YEAR NINE | |
| Clean and Re-varnish 16 hours @ $30 per hour | $480.00 |
| YEAR TWELVE | |
| Clean 8 hours @ $30 per hour | $240.00 |
| Restore painting @ $60 per hour | $4,800.00 |
| Re-varnish 8 hours @ $30 per hour | $240.00 |
| Cost of Maintainence for a Twelve Year Period | $11,520.00 |

“Virgen de la Libertad” ?? 2001 Juana Alicia
Ceramic title mural (300 square feet)
Ceramic tile murals cost $100 per square foot in materials. This includes the materials and cost of production: clay, glazes, firing and installation. For a 300 square foot ceramic tile mural (i.e. 10′ x 30′), the cost of materials is $30,000.
Labor
| Design and Production Service Fees | Est. Hours | Amount |
| Client Meetings/Working with community @ $60 per hour | 20 | $1,200.00 |
| Preliminary Illustration/Drawings/Sketches | 100 | $6,000.00 |
| Total fee for mural research and design | $7,200.00 | |
Artist’s Fee for Final Artwork
| 800 hours (five months of full time work) @ $60 per hour | $48,000.00 |
| Total fee for artist’s labor | $52,000.00 |
| CERAMIC TILE MURAL TOTAL COST OF LABOR AND MATERIALS |
$85,200.00 |
One might consider doing a ceramic mural at half the size, or about 150 square feet (10′ x 15′), which is still quite large. This would cut the material budget in half and somewhat reduce the cost of labor as well. The advantage of a ceramic tile mural is its durability. It needs little to no upkeep or restoration, and can remain brilliant in an exterior setting for centuries. An acrylic mural, on the other hand, needs restoration every six years in an exterior setting.
Please contact Juana Alicia regarding lectures, guest artist residencies, gallery and museum exhibitions and public and private commissions.