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JUANA ALICIA Featured in San Francisco Art Commission’s PASSPORT 2014

SAN FRANCISCO’S FAVORITE DIY ART COLLECTING EVENT TAKES OVER THE MISSION, CALLE 24 CULTURAL DISTRICT 

JUANA ALICIA FEATURED AS A PARTICIPATING ARTIST AT THE BRAVA THEATER CENTER 

2781 24th Street, San Francisco, CA 94110

Llorona G. Llorona, Chalchi from lft side

ESTAMPA

Passport is Back Again Taking on The Mission

When: Sunday, October 26
Stamping: noon – 4pm
After-Party: 4 – 6pm, Location TBA
Where: The Mission, Calle 24 Cultural District

What is Passport? Launched by the San Francisco Arts Commission Galleries in 2009, Passport is an annual outreach event that strives to both broaden exposure of the arts while also enlivening economic development in various neighborhoods across San Francisco. Every year over 400 local participants spend a day visiting varioussmall businesses in one of San Francisco’s lively neighborhoods to create their very own limited edition art book of stamps by local artists.

Participating Artists:  Juana AliciaVal Britton, Enrique Chagoya, Kara Maria, Ranu Mukherjee,Sirron Norris, Kelly Ording, Chris Sollars, Alice ShawBrian Singer, Imin Yeh, Jessica Sabogal, Fred Alvarado and Victor De La Rosa.
Additional artists are still being added to the lineup.

How does it work? Passport participants purchase a customized notebook either prior to or on the day of the event. Ticket sale proceeds offset event costs. (A limited number of passports are distributed free of charge to select host neighborhood nonprofit organizations.) Passport holders then follow a map to various small businesses where emerging and established local artists will stamp their books. The event strives for participants to newly discover one of San Francisco’s neighborhoods, meet local artists, participate in a DIY art collecting experience, and support local businesses all at the same time.

Celebrating neighborhoods and local businesses. Passport takes place in a different neighborhood each year; past neighborhoods included The Mission, The Castro, Hayes Valley, North Beach and the Divisadero Corridor. The selected Passport host venues represent both established and new businesses that define the specific character of each neighborhood.

“When I was approached by the SFAC to participate in Passport 2010 I didn’t know what the impact would be on my business, but I wanted to take part in an event intended to celebrate Hayes Valley merchants. Hundreds of people came into my store throughout the day, and many of them had never been to Zonal before. I even set up free ice cream samples for the Passport holders from my friend who was interested in promoting an ice cream venture in the neighborhood! It was a fun day that delivered on its promise to drive new traffic to my store. I also really enjoyed my time with the artist we hosted!” – Russell Pritchard, Zonal, Hayes Valley.

“For Passport 2013 we partnered with the artist we hosted to create tote bags featuring his artwork. This was an amazing collaboration that creatively and financially benefited both the artist and our store. We really value the new audience Passport brought to Workshop and would recommend the experience to future host businesses.”  – Kelly Malone, Workshop, Divisadero Corridor.

Passport 2014 will be held in The Mission’s Calle 24 Cultural District, one of the Invest in Neighborhoods corridors: http://oewd.org/IIN.aspx

Connecting artists to the community. Each year the 14 – 16 Passport artists that are selected to participate have a direct relationship to the host neighborhood and/or have exhibited at the SFAC Galleries. We select emerging and established artists that embrace the SFAC core value of cultural equity.

Who produces the event? Passport was created, and is organized by the San Francisco Arts Commission, and led by the SFAC Galleries staff and volunteers. The Passport Committee selects the neighborhood and artists, establishes a connection with the location business associations, selects host and sponsoring venues, executes marketing and outreach, and oversees the design and production of promotional materials.

I can’t go that day but I still want a Passport. Help!
Don’t worry, we will stamp it for you. For $125, collectors can purchase a Concierge Passport; gallery staff will collect all the stamps and mail it to the purchaser’s home.

To purchase please call the SFAC Gallery at 415.252.2568 or email Meg Shiffler, gallery director at meg.shiffler@sfgov.org